Constant Renewal
2023Painted wood, Plexiglas, laser prints on tracing paper, electronic circuit and ink on sticky notes.Dimensions :1150 x 1000 x 250 mmProduction : 40mcube
Renew everything, all the time! New phone, new colours! Yet nothing seems to change: the same forms, the same mechanisms and the same marketing claims and their lies. Constant Renewal looks like a showroom stand designed to display, and above all sell us, devices presented as revolutionary even though they are fundamentally similar to the ones they replace.
The phones on display are sculptures bearing the vague, inclusive slogans typical of marketing inflated with promises it cannot keep. Notes on the backs of these sculptures point to the realities behind these claims, as though even those working in the industry needed to guard against their own propaganda.
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Photos : Louis Frehring